However, her enigmatic neighbour seems to have some secrets of his own. Shell and Moussa consider relationships, credibility, communications mismatches, belief systems, and interest and needs to be the major obstructions to successful persuasion, and, I will argue, they are the same hurdles faced by marketers when pitching journalists and other connectors. Check out Art of Woo. Charles Lindbergh needed woo to assemble backers for his famous flight; Nelson Mandela used it to lead a revolution in South Africa. The authors concisely summarize some of the mental frameworks for negotiating, pitching, building political alliances, and overcoming some of the common pitfalls to getting buy-in for an idea. They also share vivid stories from their experiences advising thousands of leaders, and stories about famous people like John D. Skip this; just meanders too much.
Definately worth plowing through if you are a fan of Adam Beach's. This movie is a pastiche of the Audrey Hepburn classic! To me this was really ground breaking stuff and probably my most valuable take-away. Skip this; just meanders too much. I spend those moments trying to figure out what I was actually seeing. I would have rathered watched her walking down the street and taken the time to read the credits than the singing dancing thing. Part emotional intelligence, part politics, part rhetoric, and part psychology, selling ideas is not like tricking someone out of his money.
And the three appendix are simple tools for immediate application. Connectors are charged with producing content that is interesting to their audience, is in line with the mission of their medium, and supports their editorial calendar. . It is a book for those who need to do a sales function. I wasn't disappointed with what I saw.
Hounded by rejected suitors she deems fiscally unsound, Alessa poses as a rich Asian heiress to catch her man of means. Sook-Yin is a struggling art gallery dealer who wants to be successful. Now, the book put it in more details: check your relationship see if it is rapport, reciporical or thrustworth. A decent, high-level look at negotiation. The book is aimed, it felt, at middle managers rather than entry-level people, but for someone who wants a sense of what to expect when trying to get ideas across in the corporate world, this is a good primer. But a friend of mine gave it to me, and I thought it might help with my persuasive abilities.
Andy Grove , the Commander e. As in, I wish one scene, a scene where they argue, had been re-shot. In this smart, well-sourced book, G. They also do a good job of providing ample real-life examples. It's incredibly dry in parts.
But everything started to go down hill around the time they ask you to fill out the questionaire to find out what type of persuader you are; Commander, Chess Player, Promoter, Advocate and Driver. As Ben Crowchild, he portrayed a really charismatic and reticent kind of guy. First understand myself of my style and tendency on the channels that I use most. Well, sorry to say it but. To me, this was a fruitless exercise and because my scores across all 5 were almost identical, the case studies explaining each persuader in detail, left me unsure whether they were I should find them relevant or not. Or if you prefer, the art to persuade people.
A match also needs to exist between the story you are pitching and the belief system of the connector. Only then can the appropriate channel be selected. If you want to promote your ideas, getAbstract suggests following their savvy, sensible, step-by-step approach, laced with expertise, erudition, knowledge and wisdom. But everything started to go down hill around the time they ask you to fill out the questionaire to find out what type of persuader you are; Commander, Chess Player, Promoter, Advocate and Driver. The authors concisely summarize some of the mental frameworks for negotiating, pitching, building political alliances, and overcoming some of the common pitfalls to getting buy-in for an idea. Her well-laid plans go awry when a struggling Native artist named Ben Crowchild moves into Alessa Woo is a beautiful and ambitious art curator living and dressing beyond her means. The objective of Woo is to win others over to mutual advantage.
Anyway, I enjoyed it, sweet and funny. The step-by-step approach outlined in the book is a little too simplistic for real world situations, but it provides a good foundation for how to approach negotiations or persuasive situations. The authors of this book come from the Wharton School to teach us how persuasion doesn't have to be manipulative or about defeating someone. I like this book, its fun to read those story with its easy plan English. It's about seeing it from all angles, analyzing and adapting your communication style, doing your homework, attaining credibility, growing relationships, and getting specific about what you are asking for. This review is a tad of a spoiler, but very little. Richard Shell and Mario Moussa offer a self-assessment to determine which persuasion role fits you best and how to make the most of your natural strengths.